Local SEO is one of the most effective ways for small businesses to attract nearby customers. In 2026, 46% of all Google searches have local intent, and 76% of people who search for a local business visit within 24 hours. If your business doesn’t appear in Google’s Map Pack or “near me” searches, you’re missing out on high‑intent customers ready to take action. This guide explains how local SEO works and how to optimise your business step‑by‑step. 1. What Is Local SEO? Local