What You’ll Learn
A complete, step‑by‑step system for mastering Google Business Profile (formerly Google My Business). Learn how to optimise your profile, rank in the Local Map Pack, generate reviews, build trust, and grow your local presence using proven Local SEO strategies.
How Google Business Profile works
How to optimise your profile for maximum visibility
How to rank in the Local Map Pack
How to generate more reviews (ethically)
How to respond to reviews professionally
How to use photos, videos, and posts to boost engagement
How to build local citations and trust signals
How to track analytics and measure performance
How to use schema markup for local businesses
How to scale multi‑location or service‑area businesses
How to use Copilot prompts for faster optimisation
A step‑by‑step learning journey designed to take you from beginner to confident practitioner.
MODULE 1 — FOUNDATIONS & BUSINESS SETUP
START HERE — Key Concepts for Using the Course
Lesson 1.1 — What Google My Business Actually Is
Lesson 1.2 — Understanding Local Search (Map Pack + Organic)
Lesson 1.3 — Setting Up Your GMB Profile Correctly
Lesson 1.4 — Local Business Foundations
Lesson 1.5 — Copilot for Local SEO
MODULE 1 WORKSHEET — Foundations & Setup
MODULE 2 — PROFILE OPTIMISATION & BRANDING
Lesson 2.1 — Business Info Optimisation
Lesson 2.2 — Products, Services & Menus
Lesson 2.3 — Photos, Videos & Visual Branding
Lesson 2.4 — GMB Posts Strategy
Lesson 2.5 — Copilot Prompts for Profile Optimisation
MODULE 2 WORKSHEET — Profile Optimisation & Branding
MODULE 3 — RANKING IN THE LOCAL MAP PACK
Lesson 3.1 — How the Map Pack Works
Lesson 3.2 — Local Ranking Factors (2026 Update)
Lesson 3.3 — Keyword Strategy for Local SEO
Lesson 3.4 — Local Citations & Directory Building
Lesson 3.5 — Copilot Prompts for Local Ranking
MODULE 3 WORKSHEET — Ranking in the Local Map Pack
MODULE 4 — REVIEWS, REPUTATION & TRUST
Lesson 4.1 — Why Reviews Matter More Than Ever
Lesson 4.2 — Getting More Reviews (Ethically)
Lesson 4.3 — Responding to Reviews (Positive & Negative)
Lesson 4.4 — Handling Negative Reviews
Lesson 4.5 — Copilot Prompts for Review Management
MODULE 4 WORKSHEET — Reviews, Reputation & Trust
MODULE 5 — CONTENT & ENGAGEMENT STRATEGY
Lesson 5.1 — GMB Posts That Drive Traffic
Lesson 5.2 — Photo & Video Strategy
Lesson 5.3 — Messaging & Customer Engagement
Lesson 5.4 — Offers, Events & Promotions
Lesson 5.5 — Copilot Prompts for Content Creation
MODULE 5 WORKSHEET — Content & Engagement Strategy
MODULE 6 — ADVANCED LOCAL SEO & ANALYTICS
Lesson 6.1 — Local Landing Pages That Rank
Lesson 6.2 — Schema Markup for Local Businesses
Lesson 6.3 — Tracking & Analytics
Lesson 6.4 — Competitor Analysis (Deep Dive)
Lesson 6.5 — Copilot Prompts for Advanced SEO
MODULE 6 WORKSHEET — Advanced Local SEO & Analytics
MODULE 7 — SCALING YOUR LOCAL PRESENCE
Lesson 7.1 — Multi‑Location Strategy
Lesson 7.2 — Franchise & Service‑Area Businesses
Lesson 7.3 — Local Ads (Optional)
Lesson 7.4 — Building Local Authority
Lesson 7.5 — Copilot Prompts for Scaling
MODULE 7 WORKSHEET — Scaling Your Local Presence
MODULE 8 — LEADERSHIP, MINDSET & LONG‑TERM SUCCESS
Lesson 8.1 — Founder Mindset for Local Business Owners
Lesson 8.2 — Leadership & Decision‑Making
Lesson 8.3 — Resilience & Stress Management
Lesson 8.4 — Long‑Term Performance
Lesson 8.5 — Identity Shift: Becoming a Local Market Leader
MODULE 8 WORKSHEET — Leadership, Mindset & Long‑Term Success
Course Modules
Why This Course Is Suitable for
Oban, Argyll
This online course is designed to be fully flexible and accessible, wherever you live. Because everything is delivered online, you can learn from home, study at your own pace, and fit your training around your schedule. There’s no need to travel, attend physical classes, or rely on local facilities — you get expert guidance, clear instruction, and step‑by‑step support entirely online. This makes the course ideal for anyone who wants a convenient, modern, and self‑paced way to build new skills.
What Students Can Expect
A clear, structured online learning experience designed to help you progress confidently at your own pace.
Clear, Step‑by‑Step Lessons
Every module is broken down into simple, easy‑to‑follow steps so you always know exactly what to do next.
Learn at Your Own Pace
Study whenever it suits you — mornings, evenings, weekends — with full access to all lessons from day one.
Practical, Real‑World Guidance
Each lesson focuses on real examples, actionable techniques, and practical skills you can apply immediately.
Clear, practical outcomes designed to help you build real skills you can use immediately.
What You’ll Achieve
Understand the Core Concepts
You’ll gain a solid understanding of the key principles, tools, and methods used throughout the course.
Apply What You Learn
You’ll be able to put the lessons into practice with real‑world examples and actionable steps.
Build Confidence
You’ll develop the confidence to make informed decisions and take practical action based on what you’ve learned.
Work at Your Own Pace
You’ll complete the course in a way that suits your schedule, with full access to all lessons from day one.
Gain a Repeatable Skillset
You’ll finish with a repeatable process you can use again and again, long after the course is complete.
Frequently Asked Questions
Answers to the most common questions about how the course works.
FAQ 1 — How long do I have access to the course?
You get full access from day one, and you can revisit the lessons anytime. There are no time limits or expiry dates.
FAQ 2 — Do I need any previous experience? You get full access from day one, and you can revisit the No. The course is designed for complete beginners, with step‑by‑step guidance throughout.
FAQ 3 — Is the course fully online?
Yes. Everything is delivered online, so there’s no need to travel or attend physical classes.
Try 3 Lessons for Free
If you are still unsure then see exactly how the course works before you enrol — no sign‑up, no commitment.
You can access three full lessons completely free, giving you a clear feel for the teaching style, the structure, and the practical guidance inside the course. This lets you explore the content at your own pace and decide confidently whether the full course is right for you.
You’re Fully Supported Every Step of the Way
When you enrol, you get clear guidance, structured lessons, and lifetime access — all designed to help you learn confidently at your own pace.
If you’re ready, you can enrol at any time using the button above.