What You’ll Learn
A complete, advanced system for mastering Google Local SEO. Learn keyword intent, service pages, location pages, GBP optimisation, local authority, backlinks, website architecture, on‑page SEO, off‑page SEO, and full system integration.
How Google thinks: entities, trust, relevance
How to build a complete Local SEO mindset
How to create keyword maps and entity systems
How to build high‑ranking service pages
How to build high‑ranking location pages
How to optimise Google Business Profile
How to build local authority and backlinks
How to structure your website for Local SEO
How to optimise content for on‑page SEO
How to build off‑page authority signals
How to integrate and scale your Local SEO system
A step‑by‑step learning journey designed to take you from beginner to confident practitioner.
MODULE 1 — FOUNDATIONS & SEO MINDSET
Lesson 1.1 — What Local SEO Really Is (And Isn’t)
Lesson 1.2 — How Google Thinks: Entities, Trust & Relevance
Lesson 1.3 — The Local SEO Mindset: Long‑Term, Not Hacks
Lesson 1.4 — The Local SEO Roadmap (Your 10‑Module Journey)
MODULE 1 WORKSHEET — Foundations & SEO Mindset
MODULE 2 — KEYWORD, ENTITY & NAPW SYSTEMS
Lesson 2.1 — Local Keyword Intent
Lesson 2.3 — Creating Your Keyword Map (The Blueprint)
MODULE 2 WORKSHEET — Keyword, Entity & NAPW Systems
MODULE 3 — SERVICE PAGE DOMINATION
Lesson 3.1 — The Anatomy of a High‑Ranking Service Page
Lesson 3.2 — Semantic SEO for Service Pages
Lesson 3.3 — Conversion Optimisation for Service Pages
Lesson 3.4 — Internal Linking & Supporting Content
Lesson 3.5 — Entity Signals for Service Pages
Lesson 3.6 — Service Page Checklist & Implementation
MODULE 3 WORKSHEET — Service Page Domination
MODULE 4 — LOCATION PAGE DOMINATION
Lesson 4.1 — The Purpose of a Location Page
Lesson 4.2 — The Structure of a High‑Ranking Location Page
Lesson 4.3 — Local Relevance Signals
Lesson 4.4 — Local Trust & Proof
Lesson 4.5 — Local Conversion Optimisation
Lesson 4.6 — Location Page Checklist & Implementation
MODULE 4 WORKSHEET — Location Page Domination
MODULE 5 — GOOGLE BUSINESS PROFILE DOMINATION
Lesson 5.1 — The Purpose of Google Business Profile
Lesson 5.2 — GBP Ranking Factors
Lesson 5.3 — GBP Categories & Services
Lesson 5.4 — GBP Photos & Visual Trust Signals
Lesson 5.5 — GBP Reviews & Reputation Strategy
Lesson 5.6 — GBP Posts & Engagement Signals
Lesson 5.7 — GBP Q&A Strategy
Lesson 5.8 — GBP NAPW Consistency & Citations
Lesson 5.9 — GBP Website Link & Landing Page Strategy
Lesson 5.10 — GBP Spam Prevention & Competitor Protection
MODULE 5 WORKSHEET — Google Business Profile Domination
MODULE 6 — LOCAL AUTHORITY & BACKLINKS
Lesson 6.1 — What Local Authority Really Is
Lesson 6.2 — Local Backlink Strategy
Lesson 6.3 — Local Partnerships & Authority Building
Lesson 6.4 — Local PR & Media Strategy
Lesson 6.5 — Local Content Strategy
Lesson 6.6 — Local Authority Signals & Entity Building
Lesson 6.7 — Local Authority System & Implementation Plan
MODULE 6 WORKSHEET — Local Authority & Backlinks
MODULE 7 — WEBSITE ARCHITECTURE & CONVERSION SYSTEMS
Lesson 7.1 — Website Architecture Overview
Lesson 7.2 — Homepage Structure & Conversion Framework
Lesson 7.3 — Core Service Page Structure
Lesson 7.4 — Supporting Service Pages
Lesson 7.5 — Location Page Structure
Lesson 7.6 — Local Content & Case Studies
Lesson 7.7 — Conversion Pages & Lead Flow
Lesson 7.8 — Trust Pages & Entity Reinforcement
Lesson 7.9 — Internal Linking Strategy
Lesson 7.10 — Website Architecture Implementation Plan
MODULE 7 WORKSHEET — Website Architecture & Conversion Systems
MODULE 8 — ON‑PAGE SEO & CONTENT OPTIMISATION
Lesson 8.1 — On‑Page SEO Overview
Lesson 8.2 — Keyword Targeting & Search Intent
Lesson 8.3 — Title Tags, Meta Descriptions & URLs
Lesson 8.4 — Heading Structure & Page Layout
Lesson 8.5 — Content Depth, Relevance & Local Signals
Lesson 8.6 — Internal Linking for On‑Page SEO
Lesson 8.7 — Image Optimisation & Media SEO
Lesson 8.8 — Schema Markup & Structured Data
Lesson 8.9 — Page Speed, Core Web Vitals & UX
Lesson 8.10 — On‑Page SEO Implementation Plan
MODULE 8 WORKSHEET
MODULE 9 — OFF‑PAGE SEO & AUTHORITY BUILDING
Lesson 9.1 — Off‑Page SEO Overview
Lesson 9.2 — Google Business Profile Optimisation
Lesson 9.3 — Citations, Directories & NAPW Consistency
Lesson 9.4 — Backlinks, Local Links & Authority Signals
Lesson 9.5 — Reviews, Reputation & Trust Signals
Lesson 9.6 — Brand Mentions, Local PR & Community Authority
Lesson 9.7 — Social Signals, Engagement & Brand Visibility
Lesson 9.8 — Off‑Page SEO Implementation Plan
MODULE 9 WORKSHEET — Off‑Page SEO & Authority Building
MODULE 10 — LOCAL SEO SYSTEM INTEGRATION & SCALING
Lesson 10.1 — Local SEO System Integration Overview
Lesson 10.2 — System Diagnostics & Gap Analysis
Lesson 10.3 — System Integration & Workflow Design
Lesson 10.4 — Scaling Your Local SEO System
Lesson 10.5 — Long‑Term Maintenance & Performance Tracking
Lesson 10.6 — Local SEO System Automation
Lesson 10.7 — Full System Integration & Final Review
MODULE 10 WORKSHEET — Local SEO System Integration & Scaling
Course Modules
Why This Course Is Suitable for
Durham, County Durham
This online course is designed to be fully flexible and accessible, wherever you live. Because everything is delivered online, you can learn from home, study at your own pace, and fit your training around your schedule. There’s no need to travel, attend physical classes, or rely on local facilities — you get expert guidance, clear instruction, and step‑by‑step support entirely online. This makes the course ideal for anyone who wants a convenient, modern, and self‑paced way to build new skills.
What Students Can Expect
A clear, structured online learning experience designed to help you progress confidently at your own pace.
Clear, Step‑by‑Step Lessons
Every module is broken down into simple, easy‑to‑follow steps so you always know exactly what to do next.
Learn at Your Own Pace
Study whenever it suits you — mornings, evenings, weekends — with full access to all lessons from day one.
Practical, Real‑World Guidance
Each lesson focuses on real examples, actionable techniques, and practical skills you can apply immediately.
Clear, practical outcomes designed to help you build real skills you can use immediately.
What You’ll Achieve
Understand the Core Concepts
You’ll gain a solid understanding of the key principles, tools, and methods used throughout the course.
Apply What You Learn
You’ll be able to put the lessons into practice with real‑world examples and actionable steps.
Build Confidence
You’ll develop the confidence to make informed decisions and take practical action based on what you’ve learned.
Work at Your Own Pace
You’ll complete the course in a way that suits your schedule, with full access to all lessons from day one.
Gain a Repeatable Skillset
You’ll finish with a repeatable process you can use again and again, long after the course is complete.
Frequently Asked Questions
Answers to the most common questions about how the course works.
FAQ 1 — How long do I have access to the course?
You get full access from day one, and you can revisit the lessons anytime. There are no time limits or expiry dates.
FAQ 2 — Do I need any previous experience? You get full access from day one, and you can revisit the No. The course is designed for complete beginners, with step‑by‑step guidance throughout.
FAQ 3 — Is the course fully online?
Yes. Everything is delivered online, so there’s no need to travel or attend physical classes.
Try 3 Lessons for Free
If you are still unsure then see exactly how the course works before you enrol — no sign‑up, no commitment.
You can access three full lessons completely free, giving you a clear feel for the teaching style, the structure, and the practical guidance inside the course. This lets you explore the content at your own pace and decide confidently whether the full course is right for you.